Marketing Director

Job Description

Moov Inc's Sanity&Self brand/product is the first guided self-care app, with a mission to bring women the self-care we deserve. We're creating and defining a new category in the $3.7 trillion wellness industry. We provide content designed to meet our audience's needs in her daily self-care; inspire, excite and connect women through self-care.

We’re looking for a Marketing Director experienced in women’s healthy lifestyle markets.

Responsibilities: 
Own, drive, optimize and project manage all paid and unpaid digital/mobile channel marketing activities, including: advertising, social media, website, search, content marketing (blogs, vlogs), email, community and influencer marketing
Lead a small, existing marketing team and manage team’s day-to-day operations including planning, reporting, and analytics
Produce and manage building, testing and measurement of creative and high-performing marketing strategies, campaigns and assets
Own and manage brand, ad and PR agency relationships and performance

Qualifications: 
5+ years as a marketing manager in a tech startup
3+ years in women’s health, fitness, wellness or lifestyle marketing
3+ years as a digital/mobile/growth marketer
2+ years managing direct reports
Track record of successful user acquisition, engagement and retention campaigns
Expertise with marketing tools, e.g. Google Analytics, Facebook Ads Manager, Appsflyer, Revfluence, Mixpanel, and Datastudio
Experience with marketing creative production, including ad copy, graphic design, and web design
Excellent writing, copywriting and editorial abilities
Bachelor’s Degree in a related field


We’re excited about you if you:

Actively participate in online communities such as women’s facebook groups, mom meetups, etc. 
Are a blogger for health & fitness, or lifestyle audiences
Have recruited, hired, and managed high-performing marketing teams
Familiar with Adobe suite